| HUMAN RITES by Robert Hawkins Human Rites is the name of our non-profit organization, which runs our Never Ending Tour for World Peace and Human Rights. Besides “life, liberty, and the pursuit of happiness,” we feel human rights also consists of absolutely no war of any kind, healthy natural food for all, and clean air and water all over the world – at the very least. As for human rites, these are celebrations of life: those things which guide the group psyche toward goals, purposes, high emotion, great achievement – fun! How We Work It We start with the fun part. We are putting together a worldwide concert tour for peace and human rights. The importance of the arts, and music in particular, cannot be overstressed in making the idea of world peace real to people. Music conveys emotion straight to the spirit, and live music is the most direct. As you know, this has been done in the past, and often with successful results. We are here to ensure continued successful results – right up to the point of actual peace on earth – using the powerful tools of good PR, advertising and marketing, and great shows! Powerful tools indeed. We will use them to promote truth rather than lies, optimism rather than fear, peace rather than war. How can a concert tour, regardless its effectiveness, push us toward our goal? In the first place, the tour will never stop until world peace and human rights has been achieved. When a concert is designed to bring people’s emotional level up, it works. The audience leaves with a positive feeling, an attitude that peace, prosperity, and positive goals are achievable. The next morning, of course, they are bombarded with terror alerts, prophesies of doom and gloom, and the certainty – by official notice – that only depression, bankruptcy and death await them and all they hold dear. These messages are strong and never-ending. So our tour, and its message of “peace on Earth, goodwill toward Man” must also never end. The knowledge that we will always be back will help keep a positive attitude going, but how do we get the ball rolling in the first place? It’s simple. We start with surveys. Surveys are tools of PR and marketing, so powerful that the aggressive use of their results can change the viewpoints of entire planetary populations. Simply put, you can ask a group of people their opinions on any subject, and why they have those opinions. A good portion of them will give you the same answer, in nearly the same words. To sell something to that group, you feed them back their own opinions in their own words. Naturally, they agree with you. Having these surveys done and tabulated, we know whom to get for our headliner in any given area. Also, since we know what is most admired about them, we can position a substitute for them if they are not available on our schedule. We will also know the right city to start from for the greatest initial impact, as well as what to concentrate on as the first problem to be solved in any given area. We’ll continue surveying, well in advance, as we go along. In that way, we will always be singing the right song, at the right time, in the right place, with the right message. What Else? A continuous campaign needs continuous promotion and organization. Promotion, per survey, will start a few months in advance of the tour’s arrival in every destination city. We will start with press releases to the broadest possible local and regional public. Six or eight weeks before the show, we’ll start promoting seriously. We’ll send in an advance crew. They will recruit and train local a organization, and together they will promote the tour to every business and business owner, every professional, every education and religious leader, every police and fire chief, every politician and bureaucrat – enlisting their aid in promoting to their crews and to their publics. This is vital, and no public person will admit to being against peace and prosperity. The press releases, and good reasons for them, will never cease. There will be contests and drawings for free tickets and meetings with incoming celebrities, all awarded with due pomp, ceremony, speeches, photographs and interviews. By the time of the concert, the arena will be stuffed. There will be so many who can’t get in that we’ll have to sell tickets to outside closed circuit screenings. At the concert and screenings, attendees can purchase hats and t-shirts, CDs and DVD's of the performance, and they can join the worldwide movement for world peace and human rights. They may even join the local organization, actively promote our goals and purposes, and be among the first to know every detail of our continuing actions. Of course, there will be a flood of pictures, interviews and press releases about the concert, the performers, and the audience after the concert is over. Also after the concert, and before the next, the local organization will continue to promote peace and human rights, locally and worldwide. They will sponsor local performances and contests for kids who do the most for world peace. They will maintain contact with all the local opinion leaders we promoted to, as well as come up with ways those leaders can aid us in our goals for their own profit. We will also have a very complete website, on a level with the Disney Channel’s, where people can keep track of everything we do, as we do it, and communicate with us and with each other about the actual achievement of world peace and all it implies. So Human Rites’ Never Ending Tour for World Peace and Human Rights will simply make a very loud, joyful, extremely aesthetic, continuous noise to celebrate world peace and grant to everyone the right to life, liberty, unpolluted food, water, and air, and the pursuit of happiness. Want to help? For more articles on Human Rites, click on the "More Articles" tab at the top of this page. |
Human Rites!
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