HOW IT WORKS
Today, the possibility of world peace is simply not real to the overwhelming majority of
Earth's population. The fact of the existence of our group and its practical plans to achieve a
new, peaceful civilization on this planet, is even less real. We can change that.
It is simple enough. We need to communicate our existence and its purpose broadly and
continuously. If we don’t do that, no one will ever hear of us, and if no one has ever heard of us,
how can we be real to them? The more we communicate, the more real we become. The more
real we become, the more people will agree with our purpose. And the more people agree that
we exist and have a worthwhile purpose, the more they will be glad to hear from us. Soon
enough, our group will grow because more and more people want it to.
So, by means of communication with the peoples of Earth, we become more real and larger.
The larger we become, the greater our reality to even more people. The greater our reality, the
greater the agreement with our purpose – which itself becomes more real to more and more
people.
Through communication, we and all the peoples of Earth will ultimately have created together a
new reality: a brand new, peaceful civilization.
The importance of the arts, and music in particular, cannot be overstressed in this
communication. Music conveys emotion straight to the soul, and live music is the most direct of
all.
Most of the people on our planet live lives of great anxiety. Economies are collapsing, and
violence is rife in every country – some far worse than others. Our music can let them know we
share their troubles, and then pull them out of the muck emotionally.
People who are at a higher level emotionally are more able to see the possibility, at least, of a
light at the end of the tunnel. They think more clearly, and they are better able to see solutions to
their problems, even to think outside the day to day and work toward a better tomorrow.
When audiences leave one of our concerts they will be more exuberant, optimistic.
But what about tomorrow, next week, next year? Is one concert powerful enough to carry a
person high through an entire life? Of course not. That’s why we have decided that this world
peace concert tour must never end.
That’s right. Our tour has become a travelling show. Switching acts from time to time, we will
cover the planet with our musical message. We will hit all the major venues again and again.
Besides that, we will form local groups of volunteers, to spread our message, DVD’s, CD’s and
downloads of our acts, and organize and promote local events.
We will stay in each location an average of a week, although some more populous areas may
require more time. Besides the music and dancing, we will be promoting our entire agenda,
with particular attention paid to each venue’s greatest problem for which we have a solution.
More on that in another article.
So how does this work?
Glad you asked. Our opening show and the first week of exhibits will take place in Los
Angeles. The tour will take off from there, but there is a lot to do to make it successful.
Here is how it works.
Promotion. There are several aspects to this. The first is the broadest possible publication of
scheduled performances. This is in the form of every possible press release to every possible
medium, worldwide. This lets everyone know that we are on the way, and will be in their area
pretty soon with wonders they have only imagined until now.
The next is really important. A few weeks before our show arrives in a city we will make
contact, by mail, email and fax, with every school, religious leader, politician, bureaucrat, fire
chief, police chief, professional, business person and charitable organization in the area.
These are important people. We will treat them as such, and we will contact them more than
once.
During this period we will arrange a meeting hall for our advance team to make a presentation
to all the above. We will also send out press releases geared to the locale.
Our advance team will arrive two or three weeks ahead of the show. A meeting with as many
of the above opinion leaders as possible will have been set up in advance, and a presentation
will be made.
The presentation will consist of a film showing how bad things are in other parts of the world,
then in their own country or region, followed by how much better things could be and a little bit on
how to do it.
Next, a speaker will break things down to the local area and start a discussion of what should
be done first. A pitch will be made for volunteers to be our local representatives. This will be a
group who will keep the local area informed of our activities (which will now be theirs, too), as
well as set up local events between appearances of the main show. These will be the people
who implement the results of the discussion.
Our team will also start the pitch for local sponsors and contributors. The majority of the funds
collected will remain in a local bank account in the name of the local organization. Our advance
team will be thoroughly trained in setting up the local organization legally, and a great to do will
be made of the local group and each individual in the local press.
By the time the show arrives, the area will be well primed for them. Attendance should be
huge. A lot of people will be encouraged to do something to change their world for the better,
and there will be an active local group to show them the way and keep them pumped.
When the show leaves town, our main organization, in Los Angeles, will contact the local
group right away. We will congratulate them on their good intentions and dedication and let
them know we are there for them to help in management, training and encouragement. There
will always be something for them to do, and we will see that it is fun for them. As soon as it is
plausible, at least one of the local group will become full time, paid personnel, with his or her
salary being paid locally. This person will come to Los Angeles for training to boost the local
organization even more.
Besides training and encouragement, we will see that the local groups stay on message the
year ‘round. We will help them with ideas for events, provide them with promo, and they will
share their mailing list with us.
By the time the next big show comes to town, a gung ho, professional local organization will
be there to make it even more successful than the first. Of course, our advance team will be
there to help as needed.
So this is how it works. We simply never shut up. We provide solutions to the major problems
keeping our world’s civilization from being a sane, civil one. We are entertaining. We make
them feel better, and we have a local group and local events to keep them that way.
And the tour goes on forever. That’s it.
Robert Hawkins, 15 May 2008
Today, the possibility of world peace is simply not real to the overwhelming majority of
Earth's population. The fact of the existence of our group and its practical plans to achieve a
new, peaceful civilization on this planet, is even less real. We can change that.
It is simple enough. We need to communicate our existence and its purpose broadly and
continuously. If we don’t do that, no one will ever hear of us, and if no one has ever heard of us,
how can we be real to them? The more we communicate, the more real we become. The more
real we become, the more people will agree with our purpose. And the more people agree that
we exist and have a worthwhile purpose, the more they will be glad to hear from us. Soon
enough, our group will grow because more and more people want it to.
So, by means of communication with the peoples of Earth, we become more real and larger.
The larger we become, the greater our reality to even more people. The greater our reality, the
greater the agreement with our purpose – which itself becomes more real to more and more
people.
Through communication, we and all the peoples of Earth will ultimately have created together a
new reality: a brand new, peaceful civilization.
The importance of the arts, and music in particular, cannot be overstressed in this
communication. Music conveys emotion straight to the soul, and live music is the most direct of
all.
Most of the people on our planet live lives of great anxiety. Economies are collapsing, and
violence is rife in every country – some far worse than others. Our music can let them know we
share their troubles, and then pull them out of the muck emotionally.
People who are at a higher level emotionally are more able to see the possibility, at least, of a
light at the end of the tunnel. They think more clearly, and they are better able to see solutions to
their problems, even to think outside the day to day and work toward a better tomorrow.
When audiences leave one of our concerts they will be more exuberant, optimistic.
But what about tomorrow, next week, next year? Is one concert powerful enough to carry a
person high through an entire life? Of course not. That’s why we have decided that this world
peace concert tour must never end.
That’s right. Our tour has become a travelling show. Switching acts from time to time, we will
cover the planet with our musical message. We will hit all the major venues again and again.
Besides that, we will form local groups of volunteers, to spread our message, DVD’s, CD’s and
downloads of our acts, and organize and promote local events.
We will stay in each location an average of a week, although some more populous areas may
require more time. Besides the music and dancing, we will be promoting our entire agenda,
with particular attention paid to each venue’s greatest problem for which we have a solution.
More on that in another article.
So how does this work?
Glad you asked. Our opening show and the first week of exhibits will take place in Los
Angeles. The tour will take off from there, but there is a lot to do to make it successful.
Here is how it works.
Promotion. There are several aspects to this. The first is the broadest possible publication of
scheduled performances. This is in the form of every possible press release to every possible
medium, worldwide. This lets everyone know that we are on the way, and will be in their area
pretty soon with wonders they have only imagined until now.
The next is really important. A few weeks before our show arrives in a city we will make
contact, by mail, email and fax, with every school, religious leader, politician, bureaucrat, fire
chief, police chief, professional, business person and charitable organization in the area.
These are important people. We will treat them as such, and we will contact them more than
once.
During this period we will arrange a meeting hall for our advance team to make a presentation
to all the above. We will also send out press releases geared to the locale.
Our advance team will arrive two or three weeks ahead of the show. A meeting with as many
of the above opinion leaders as possible will have been set up in advance, and a presentation
will be made.
The presentation will consist of a film showing how bad things are in other parts of the world,
then in their own country or region, followed by how much better things could be and a little bit on
how to do it.
Next, a speaker will break things down to the local area and start a discussion of what should
be done first. A pitch will be made for volunteers to be our local representatives. This will be a
group who will keep the local area informed of our activities (which will now be theirs, too), as
well as set up local events between appearances of the main show. These will be the people
who implement the results of the discussion.
Our team will also start the pitch for local sponsors and contributors. The majority of the funds
collected will remain in a local bank account in the name of the local organization. Our advance
team will be thoroughly trained in setting up the local organization legally, and a great to do will
be made of the local group and each individual in the local press.
By the time the show arrives, the area will be well primed for them. Attendance should be
huge. A lot of people will be encouraged to do something to change their world for the better,
and there will be an active local group to show them the way and keep them pumped.
When the show leaves town, our main organization, in Los Angeles, will contact the local
group right away. We will congratulate them on their good intentions and dedication and let
them know we are there for them to help in management, training and encouragement. There
will always be something for them to do, and we will see that it is fun for them. As soon as it is
plausible, at least one of the local group will become full time, paid personnel, with his or her
salary being paid locally. This person will come to Los Angeles for training to boost the local
organization even more.
Besides training and encouragement, we will see that the local groups stay on message the
year ‘round. We will help them with ideas for events, provide them with promo, and they will
share their mailing list with us.
By the time the next big show comes to town, a gung ho, professional local organization will
be there to make it even more successful than the first. Of course, our advance team will be
there to help as needed.
So this is how it works. We simply never shut up. We provide solutions to the major problems
keeping our world’s civilization from being a sane, civil one. We are entertaining. We make
them feel better, and we have a local group and local events to keep them that way.
And the tour goes on forever. That’s it.
Robert Hawkins, 15 May 2008
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